It's our business to know your business.
One of the benefits our marketing efforts bring to service providers is a working knowledge of a brand. Our role switches from outsourced vendor to go-to business partner when it comes to marketing a device. We dedicate our resources to you, keeping up with service provider marketing requirements, packaging, company initiatives and the ever-changing demands of the market. We strategize on positioning and create materials that match the device’s target market. Our commitment to our service provider partner’s success is further proven with post-launch support, including PR and sales training aimed at increasing ARPU.
A PCD Story
In 2006, a top national wireless service provider was bringing a new device to market. Our manufacturer was presented with an opportunity to fund a national ad campaign for the device, but was unable to commit. PCD seized the opportunity and contributed millions to support the program. As a result, the device was one of the service provider’s most successful in its history.
